Elevate Your Reunion Experience

Enhancing The Reunion Webpage

By: Qirui Zhao

Evaluation & Research

Wave

Heuristic Analysis

Visibility of System Status

  • Lack of Clear Progress Indicators

  • Confusing Navigation Steps

  • Inconsistent Page Organization

  • Navigation in white is challenging to discern

Consistency and Standards

  • Multiple Link Styles

  • Mismatched Iconography

  • Information Architecture Lack of Hierarchy

Flexibility and Efficiency of Use

  • Excessive Content Density

Market Research & Competitor Analysis

Insights & Wireframe

Insights

  • Redesigned Information Architecture: The focus is on reshaping the information architecture to improve user understanding and navigation, resulting in a more intuitive and effective user experience.

  • Reorganized Content Sections: By restructuring content into distinct sections, users will find it easier to locate relevant information quickly, catering to their diverse needs and preferences.

Mid-Fidelity Wireframe

Reference:

https://www.gettysburg.edu/offices/communications-marketing/brand-standards/

https://www.gettysburg.edu/offices/communications-marketing/web/style-guide/

Analytics

  • Heuristic Evaluation

  • Accessibility Evaluation

    • Self-evaluation

    • Outside sources: Level Access, Wave, VPAT…

  • Usability Testing

  • A/B Testing

  • Google Analytics

    • Conversion Rate

    • Exit Pages

Thank you!

Any Questions?